The workflow

1. research

The first step in the workflow deals with the topic of research. By this we mean the search for keywords and topics for the creation of new content or for the improvement of existing content.

You can choose from various research tools:

Keyword Discovery

This tool gives you up to 100,000 new keyword ideas for a seed keyword. This allows you to quickly find new topics related to your initial topic.

Ranked keywords

With the Ranked Keywords Tool from you can display the rankings (keywords) of any domain or URL. This is particularly exciting if you want to analyze your competition and find out where you still have content gaps.

People Also Asked

The People Also Asked tool from offers you the best overview when it comes to your visitors’ questions. We automatically and hierarchically retrieve the PAA rich snippet questions from Google.

2. content clustering

The second step in the workflow is to sort the keywords researched in step 1 into groups. This allows you to write a separate post for each group.

The great thing about’s clustering is that it doesn’t just find the individual posts you should write. The semantic categories are also identified, which you can use to get an even better overview of the structure of your keywords.

You can find out how clustering works and what you need to enter for it to work optimally for you in the documentation for the clustering tool.

3. tracking

The last step of the workflow is about monitoring the performance of your rankings. With our rank tracking, we query the rankings of all your keywords on a daily basis and summarize them in a graph. This means you won’t miss any changes to your rankings and you can react quickly and in an informed manner.


With this workflow from you can drastically increase the rankings of your website by selecting the right keywords for each web document.

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